.YOU MAY not realise it, but different typefaces bring about different feelings. Serif typefaces, with little strokes by the end of characters, are usually discovered in manuals as well as papers. They seem trustworthy and also authoritative. Sans serif typefaces, which appear, can easily look modern and laid-back. Graphic uniformity gives audiences a sense that they know where they stand it aids to build depend on. In the case of The Business analyst, it establishes the hue for our news.