.GENERATIVE ARTIFICIAL INTELLIGENCE (ARTIFICIAL INTELLIGENCE) are going to transform the office. The International Monetary Fund thinks that AI resources, that includes ones that create message or graphics coming from created causes, are going to inevitably influence 40% of work. Goldman Sachs, a bank, says that the modern technology can substitute 300m jobs worldwide. Iconoclasts claim those estimations exaggerate. However some fields seem to be feeling the results presently. A newspaper published in August 2023 on SSRN, a storehouse for investigation which has however to undergo professional peer testimonial, suggests that the revenue of independent "creatives"-- article writers, illustrators and the like-- has fallen because November 2022, when ChatGPT, a popular AI resource, was actually discharged.